Our Story

By Leelou was built on the basis of creating design that is not only beautiful but also emotive. We believe that good design should make your audience feel something and in return create a better connection and understanding of your product / service.
  
Good things take time and every single product that we offer has been thoughtfully created. Every single line, colour, font and element has been considered.

We are helpers by nature and nothing makes us happier than to see your business thrive with the use of our products.

Founder

Leelou is the founder and creative director of By Leelou

LEELOU LENIART

Brought up in-land from Byron Bay, Leelou takes inspiration from this small beach town. Running barefoot through nature, laying by the ocean listening to the waves, warm in the sun, touching, feeling completely immersed in this natural paradise, Leelou has a love for texture and the perfect in the imperfect. This transfers into Leelou's designs with the use of organic handrawn lines, and natural textures.

A Few Favourite Things

4. memory

3. vay-cay

2. cocktail

1. movie

Eternal Sunshine of the Spotless Mind.

4. memory

3. vay-cay

2. cocktail

1. movie

I would love to go to the Bahamas
and swim with the pigs

4. memory

3. vay-cay

2. cocktail

1. movie

Surprising Jai with a 1967 Valiant Chrysler (his dream car) on our wedding day...oh and marrying my best friend.

WHERE DESIGN 

meets heart

Jess VILLANUEVA

Born to a household rich in South American culture and draped in traditional textiles, Jess's creative soul began early. As a lover of fashion and design, Jess finds inspiration from the elegance and simplicity that fashion beholds. Jess pays homage to her roots by implementing real life textures and luxury finishes in both her print and digital designs.

A Few Favourite Things

Jess is the lead designer
at By Leelou

Lead Designer

4. memory

3. vay-cay

2. cocktail

1. movie

Wherever they serve margaritas. 

4. memory

3. vay-cay

2. cocktail

1. movie

Sitting at the airport bar with my best friend and a drink while holiday mode kicks in.